We believe that through theater, songs, music and storytelling we can bring about effective and more sustainable change in people’s thinking than through intellectual debate. South Asia is still an oral culture, especially in rural areas. The founders of Mehergarh have been long involved in cultural programs for social change. Through this platform, Mehergarh expands its relationships with other organizations that work with this approach so that the overall work of cultural action and social change can be nurtured to become a mainstream strategy rather than one left on the fringes. Mass media is also used for inculcating critical thinking and broad based ideas of democracy and secularism.